Prepared for Sasha Evdakov

The Assets Between Your Audience and Your Coaching Revenue

A complete growth package built specifically for TradersFly. VSL script, ad scripts, email nurture sequence, and landing page copy. All ready to implement.

5Websites Analyzed
4Deliverables Built
15+Assets Created
4Revenue Gaps Found

Why We Built This for You

You have 195,000 YouTube subscribers, hundreds of coaching clients, and a 97% success rate. But the assets between your audience and your booking page are missing. Your funnel goes from YouTube content to a bare TidyCal widget with no copy, no testimonials, and no reason to book. We built the assets that close that gap.

Bottleneck Analysis

Four specific revenue gaps we found in your digital ecosystem, with evidence.

Click each card below to expand and see the full breakdown

Gap 1: No Video Sales Content for High-Ticket Coaching

Analysis +

You charge $597 per coaching session. $2,497 for a 5-pack. Monthly mentoring packages above that.

Your funnel right now: someone watches a YouTube video, clicks through to hi.tradersfly.com/discoverycall, and sees a bare TidyCal booking widget. No copy. No testimonials. No explanation of what happens on the call.

That is asking a stranger to commit $597 based on a booking widget.

What This Costs You

Every prospect who lands on that page and bounces is someone who was interested enough to click. They wanted to learn more. The page gave them nothing. At $597/session, even recovering 3-5 extra bookings per month is $1,791-$2,985 in additional revenue. Over a year, that is $21K-$35K walking away because the page between "interested" and "booked" is empty.

The Fix

A VSL (Video Sales Letter) that sits between your YouTube content and the booking page. It takes a cold or warm prospect through who you are, why your approach works, what happens on the call, and why they should book. You film it once. It runs forever. Full script included in this package.

Gap 2: Ad Creative Stale Relative to Organic Reach

Analysis +

Your Facebook pixel (327567970040287) is on tradersfly.com and your funnel pages. You are running ads.

But your Facebook page has roughly 2,638 likes. Your YouTube has 195,000 subscribers. That ratio tells a story. Your organic content converts. Your paid creative is not pulling its weight.

No Hyros. No TripleWhale. No CAPI. No Wicked Reports. You are running paid traffic without the tracking infrastructure that serious ad spenders use to optimize.

What This Costs You

You are likely spending on ads that bring traffic to a funnel with no VSL and a bare booking page. Low conversion on the page means high cost per booking. Without advanced tracking, you cannot attribute revenue back to specific ads, which means you cannot scale what works or kill what does not.

The Fix

Fresh ad scripts built around angles you are not using yet. Your origin story (Siberia to successful trader) is one of the most compelling hooks in the trading education space and it is buried on an About page. Your "97% success rate" claim is a headline, not a footnote. Four scripts included in this package.

Gap 3: Email List Sitting Dormant

Analysis +

You have ConvertBox popups on tradersfly.com. ConvertPro forms on sashaevdakov.com. A free options trading mini-course as a lead magnet. Newsletter signups across multiple sites.

People are opting in. But there is no evidence of a structured nurture sequence that takes a subscriber from "just downloaded the free course" to "ready to book a $597 coaching call."

What This Costs You

Your email list is a room full of people who raised their hand and said "I am interested in learning options." Then silence. Or sporadic newsletters. The gap between "interested" and "coaching client" is where a nurture sequence does the work. Without it, you are relying on people to find their way back to your coaching page on their own. Most will not.

The Fix

A fully written 7-email sequence that takes a new subscriber from welcome through to coaching offer. Each email builds on the last. By email 7, the reader understands your approach, trusts your results, and has a clear path to book. Full sequence included in this package.

Gap 4: Discovery Call Page Has Zero Sales Copy

Analysis +

hi.tradersfly.com/discoverycall is a TidyCal embed. That is it.

No headline. No description of what happens on the call. No "who this is for." No testimonials. No FAQ. No reason to book beyond the fact that the button exists.

Your coaching page on optionsblackbelt.com has one testimonial from 2020.

What This Costs You

For a $597 commitment, prospects need to feel safe before they book. They need to know what will happen on the call, who it is for, and that other people have benefited. A bare booking widget asks for trust without earning it. The drop-off rate on that page is almost certainly high.

The Fix

Full landing page copy that goes above the TidyCal embed. Headline, subhead, what happens on the call, who this is for, social proof section, FAQ, and a CTA that makes booking feel like the obvious next step. Full copy included in this package.

Want to Walk Through This Together?

Everything below is yours whether we work together or not. If you want us to implement the whole system, let's talk.

Let's Talk

VSL Script: "The Options Coaching System"

Full video sales letter script. ~8-10 minutes when filmed. Sits between your content and the discovery call booking page.

Full VSL Script (8-10 Minutes)

VSL +

Hook (0:00 - 0:45)

"Most people who try to learn options trading spend months watching YouTube videos, buying courses, and paper trading. Then they go live with real money and lose it all in the first week.

Not because they are stupid. Because nobody taught them how to actually manage a position when the market moves against them.

My name is Sasha Evdakov. I have been trading options for over 15 years. I have coached hundreds of traders through my program at TradersFly. And I am going to show you exactly why most options education fails and what to do instead.

If you trade options or you want to start, watch this. It will save you thousands of dollars in mistakes."

Problem Agitation (0:45 - 2:30)

"Here is what happens to most people who try to learn options on their own.

They watch a video about selling covered calls. They think they understand it. They place a trade. The stock drops 8% and they panic. They close the position at a loss. Then they watch another video about iron condors. Same thing. Different strategy, same result.

The problem is not the strategy. The problem is that nobody is watching your specific positions and telling you what to do when things change.

YouTube videos teach you what a covered call is. They do not teach you what to do when your covered call is in trouble at 3:47 PM on a Thursday and you have 2 days until expiration.

That is the gap. And it is expensive.

I have seen traders lose $5,000, $10,000, $20,000 because they knew the theory but had nobody to call when the trade went sideways. They froze. They guessed. They lost.

Options are not complicated. But they are unforgiving if you do not have someone in your corner who has seen every scenario play out hundreds of times."

Origin Story (2:30 - 4:00)

"I grew up in Siberia. My grandmother's cottage. Small town, small life.

When my family came to the US, I started working as a teenager. Built websites. Sold diamonds online. Did whatever I could to make money.

I found the stock market in college at the University of Florida. Started with stocks. Moved into options. Lost money at first like everybody does. But I kept going because I realized something that changed everything for me.

The people who make money consistently in options are not the ones with the best strategies. They are the ones with the best habits. They review their trades. They adjust their positions. They follow a system instead of following emotions.

That is what I teach now. Not theory. Habits. Systems. The things that keep you profitable when the market is doing something your YouTube video did not cover.

I started TradersFly in 2012 to share what I learned. 195,000 subscribers later, I have seen what works and what does not. The free content gets you started. But the traders who actually become consistent are the ones who work with me directly."

Mechanism (4:00 - 5:30)

"Here is how my coaching works. It is simple.

We meet on video. One on one. Just you and me.

I look at your portfolio. Your positions. Your trading plan. If you do not have a trading plan, we build one.

Then we work through your trades together. I show you what I would do in your exact situation. Not a hypothetical. Your actual positions with your actual money on the line.

We meet regularly. Some clients meet twice a week. Some meet three times. It depends on where you are and how fast you want to move.

Every session is recorded so you can review it later. You build a library of coaching calls that are specific to your trades, your mistakes, your growth.

This is not a course. There is no pre-recorded module to watch. This is me, working with you, on your portfolio, in real time.

That is why 97% of my coaching clients improve their trading. Because generic education cannot compete with someone looking at your specific trades and telling you exactly what to adjust."

Offer (5:30 - 7:00)

"I offer a free 20-minute discovery call. No cost. No commitment.

On that call, I look at where you are right now. Your experience level. Your portfolio. Your goals.

Then I tell you honestly whether coaching makes sense for you. If you are brand new and need to learn the basics first, I will point you to the right resources. I am not going to sell you something you do not need.

If coaching does make sense, I will lay out exactly what a program would look like for you. How often we would meet. What we would focus on. What results you can realistically expect based on where you are starting.

Single sessions are $597. A 5-pack is $2,497. Monthly mentoring programs are available for traders who want consistent, ongoing support.

But the discovery call is free. And even if we never work together, you will walk away knowing exactly what to focus on next in your trading."

Social Proof (7:00 - 8:00)

"I have been doing this since 2012. Hundreds of traders have gone through my coaching program.

Lily from Florida started with zero options knowledge. Within months, she was placing live trades confidently. Her words: 'You literally took me from absolute basic to trading live. Your approach to teaching, how simple you make it.'

That is what I hear over and over. Not 'you taught me a cool strategy.' But 'you made it simple.' Because options do not have to be complicated. They just need to be taught by someone who has done it thousands of times.

My YouTube channel has 195,000 subscribers. Millions of views. I have written multiple books on trading. But the thing I am most proud of is the traders who went from confused to confident because we worked together one on one."

CTA (8:00 - 8:30)

"Here is what to do next.

Below this video, there is a button to book a free 20-minute discovery call with me.

Pick a time that works. Show up. We will talk about your trading, your goals, and whether coaching is the right move for you.

No pressure. No pitch. Just a conversation between two people who take trading seriously.

Book the call. I will talk to you soon."

Ad Scripts

Four ready-to-film ad scripts. Each uses a different angle built from your story, your results, and your coaching offer.

Click each script to expand the full copy

Ad Script 1: "The Siberia Origin" (Origin Story Angle)

Ad Script +

Format: Talking head, 60-90 seconds | Target: Cold traffic | Platform: Meta

Hook

"I grew up in a cottage in Siberia. No money. No connections. No idea what a stock option even was."

Body

"When I came to the US, I worked every job I could find. Built websites. Sold products online. Eventually found the stock market.

Lost money at first. Like everybody does.

But I figured something out that changed everything. The traders who win consistently are not smarter. They just have better habits and a system they actually follow.

I have spent the last 14 years teaching options traders how to build those habits. 195,000 YouTube subscribers. Hundreds of private coaching clients. A 97% success rate in my coaching program.

Not because I teach some secret strategy. Because I sit with you, look at your actual trades, and show you exactly what to do. One on one. Nobody else does that."

CTA

"I am offering free 20-minute discovery calls right now. I will look at your trading, tell you what is working, what is not, and whether coaching makes sense for you. Link is below. Book a time."

Ad Script 2: "The 3 AM Trade" (Problem Agitation Angle)

Ad Script +

Format: Talking head, 45-60 seconds | Target: Warm traffic | Platform: Meta

Hook

"You placed a trade that looked perfect. Then you woke up at 3 AM to check your phone because the market dropped."

Body

"That feeling in your stomach when a position goes against you and you do not know what to do. Close it? Hold it? Roll it? Add to it?

You Google it. You check Reddit. You watch a YouTube video. None of them are talking about YOUR trade with YOUR money.

That is the problem with learning options from content. Content teaches you what a strategy is. It does not teach you what to do when that strategy is losing money right now.

My coaching clients never have that moment. Because they text me. We get on a call. I look at the position and tell them exactly what I would do. No guessing. No panic."

CTA

"Book a free discovery call. Let me look at your trading and show you what is actually going on. Link below."

Ad Script 3: "97% Success Rate" (Result/Proof Angle)

Ad Script +

Format: Talking head, 45-60 seconds | Target: Warm traffic | Platform: Meta

Hook

"97% of my coaching clients improve their trading. That is not a marketing number. That is what happens when someone watches your trades in real time."

Body

"Most options courses have a completion rate under 15%. People buy. They watch two videos. They quit.

My coaching program is the opposite. We meet on video, one on one. I look at your actual positions. Your actual portfolio. We work through your trades together.

Every session is recorded. You build a personal library of coaching calls that are about YOUR money, YOUR decisions, YOUR growth.

You cannot get that from a course. You cannot get that from YouTube. You can only get that from someone who has been trading for 15 years and has coached hundreds of people through the same mistakes you are making right now."

CTA

"Free discovery call. 20 minutes. I will look at where you are and tell you exactly what to focus on. Link below."

Ad Script 4: "What YouTube Cannot Teach You" (Contrarian Angle)

Ad Script +

Format: Talking head, 60-75 seconds | Target: Cold traffic | Platform: Meta

Hook

"I have 195,000 YouTube subscribers. I have posted hundreds of free videos on options trading. And I am going to tell you something that might surprise you."

Body

"YouTube is great for learning what options are. It is terrible for learning how to trade them with real money.

Here is why. Every YouTube video teaches you a strategy in a perfect scenario. The stock goes up. The premium decays. You collect income. Clean and simple.

But the market does not care about your YouTube education. It will do something your video did not cover. And in that moment, you are on your own.

I know this because I get messages every week from people who watched my videos, placed a trade, and then had no idea what to do when things changed.

That is why I started coaching. Because the gap between 'I understand covered calls' and 'I can trade covered calls profitably for years' is massive. And the only way to close that gap is to have someone watching your trades with you."

CTA

"I am doing free 20-minute discovery calls. I will look at your trading, your portfolio, your plan. And I will tell you honestly what the next step should be. No sales pitch. Link below."

Email Nurture Sequence

Seven fully written emails. Takes a new subscriber from welcome through to coaching offer. Drop into your email platform and activate.

Click each email to read the full copy

Email 1: Welcome + Set Expectations

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Subject: Your options education starts here

Email 2: The Biggest Mistake

Email +

Subject: The mistake that costs traders the most money

Email 3: The Consistency Pattern

Email +

Subject: Why some traders stay consistent and most do not

Email 4: The Real Cost of Learning Alone

Email +

Subject: The math on learning options by yourself

Email 5: Lily's Story

Email +

Subject: She went from zero to trading live

Email 6: What Happens on the Call

Email +

Subject: What actually happens on a discovery call

Email 7: The Door Is Open

Email +

Subject: Standing offer

Discovery Call Landing Page Copy

Complete landing page copy to replace the bare TidyCal embed. Ready to implement on any page builder.

Full Landing Page Copy (Discovery Call)

Landing Page +

Headline

Trade Options With Someone Who Has Done It 10,000 Times

Subhead

Book a free 20-minute discovery call with Sasha Evdakov. No cost. No commitment. Just a conversation about your trading.

Who This Is For

This call is for you if:

  • You trade options (or want to start) and feel stuck
  • You have watched videos and taken courses but still lose money on real trades
  • You want someone to look at YOUR portfolio and tell you what to fix
  • You are tired of guessing and want a system that actually works
  • You can invest in yourself when the time is right ($597+ for coaching)

This call is NOT for you if:

  • You are looking for get-rich-quick tips
  • You want someone to manage your money for you
  • You are not willing to put in the work to improve

What Happens on the Call

1. You tell me where you are. Your experience level, your current portfolio, your biggest challenge.

2. I tell you what I see. Based on 15+ years of trading and coaching hundreds of traders, I will identify what is holding you back.

3. We map out next steps. Whether that is coaching, free resources, or something else entirely. You leave knowing exactly what to focus on.

That is it. 20 minutes. Zoom video call. Recorded so you can review it later.

Why Traders Trust Sasha

  • 15+ years actively trading options
  • 195,000+ subscribers on YouTube (TradersFly)
  • Hundreds of traders coached one-on-one
  • 97% of coaching clients improve their trading results
  • Multiple published books on trading and investing
  • University of Florida Warrington College of Business

What Clients Say

"You literally took me from absolute basic of options trading to trading live. Your approach to teaching, how simple you make it." - Lily S., Florida

How Coaching Works (If We Decide to Move Forward)

  • One-on-one video calls with Sasha (not a team, not a group)
  • Your actual trades reviewed in real time
  • Every session recorded so you can review anytime
  • Flexible scheduling (meet 2-3 times per week based on your needs)
  • No long-term contracts (pay per session or per package)

Pricing:

  • Single 45-minute session: $597
  • 5-pack of sessions: $2,497
  • Monthly mentoring: Custom (discussed on discovery call)

FAQ

Is the discovery call really free?
Yes. 20 minutes. No credit card. No obligation. If coaching is not a fit, I will tell you.

Do I need trading experience?
No. I have coached complete beginners and experienced traders. The call is about figuring out where you are and what makes sense.

What if I am not ready for coaching?
Then I will point you to the right free resources to start with. I would rather you come back in 6 months ready than start before you are prepared.

How is this different from YouTube videos and courses?
YouTube teaches you what strategies are. Coaching teaches you what to do with YOUR money in YOUR situation. One is education. The other is implementation.

Can I just do one session?
Yes. Single sessions are $597. Many traders start with one session to see if the format works for them.

CTA

Ready to talk about your trading?

Book your free 20-minute discovery call below. Pick a time that works. Show up on Zoom. We will figure out the best next step for you together.

[TIDYCAL BOOKING WIDGET]

No cost. No pitch. Just a conversation between two traders.

Want Us to Implement All of This?

Everything above is yours. Use it however you want. If you want CRD Marketing to build and run the whole system, let's talk.

Let's Talk